Published: 03/31/2026

Articles

AN ANALYSIS OF CONSUMER PURCHASE INTENTIONS AND DIRECT MAIL MARKETING IN KARACHI’S FAST-FOOD INDUSTRY

Resham Naz, Shahid Mehmood, Ali Haider

1-15

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THE ROLE OF SCIENCE AND TECHNOLOGY PARKS IN ENHANCING UNIVERSITY–INDUSTRY COLLABORATION IN PAKISTAN

Mujahid Hussain, Nashitah Alwaz

16-28

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UNDERSTANDING TEACHERS’ WORKPLACE RESILIENCE THROUGH EMOTIONAL LITERACY, SELF-COMPASSION, AND MINDSET: A MODERATED MEDIATION FRAMEWORK

Huma Ali

29-40

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THE ROLE OF PERSONALITY IN SHAPING DIGITAL SELF-PRESENTATION: EVIDENCE FROM YOUTH SELFIE PATTERNS

Hamza Abbasi

41-48

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