MARKETING PERSPECTIVES ON PHYGITALIZATION

Abstract

Interest in this application word of Phygitalization is growing in recent years. This finding from consumer psychology and neuroscience, Phygitalization related to digital purchasing technologies, and product attachment generated the potential power of phygital marketing experience, unique values of products, provide a plate form for new research, consumers relations management, contact to people to people policy in a market. This idea launched the novelty of emerging digital technologies for example contactless payment systems, interactive touch screens, digital payment systems, and the reality of customer experience. Ultimately, this strategy needs across banking, tourism, education, export, and import industries. In this paper, we review relevant findings from the literature on customer behavior, a better understanding of technological innovations, digital sensing technologies, digital purchasing environment, Phygital marking means physical experience to digital experience, and consumer „s decision-making at the point of purchasing.