SUPPLY CHAIN DIGITALIZATION AND FIRM PERFORMANCE: TESTING A MODERATED MEDIATION MODEL OF INTEGRATION AND RESILIENCE

Abstract

This study examines the interrelationships among Supply Chain Digitalization (SCD), Supply Chain Integration (SCI), Supply Chain Resilience (SCR), and Supply Chain Performance (SCP) within the context of contemporary global supply chain management. In an era characterized by rapid technological advancement and market volatility, organizations must adopt strategies that enhance both digital capabilities and resilience to sustain competitive performance. Data were collected from 106 professionals engaged in supply chain operations using a structured questionnaire. The results reveal that both SCI and SCP are significantly influenced by SCD, while SCR positively affects SCI. Moreover, SCR moderates the relationship between SCD and SCI, and SCI mediates the effects of SCD and SCR on SCP. These findings underscore the critical role of integration as a central mechanism through which digitalization and resilience drive superior supply chain performance. The study provides valuable insights for practitioners and researchers seeking to design resilient, digitally enabled, and high-performing supply chains.