DETERMINANTS OF RESIDENT HOUSE PRICE PERCEPTION; AN EMPIRICAL EVIDENCE FROM PAKISTAN

Abstract

This research aims to identify the determinants of resident house price perception by investigating the impact of physical quality, concept, and location factors in the context of twin’ cities Rawalpindi and Islamabad. The data sample contains 100 questionnaires from residents in different towns of Rawalpindi and Islamabad. To investigate the relationship, the study has employed various statistical techniques like descriptive statistics, correlation analysis, Cronbach’s alpha, and regression analyses. The results found in the analyses stated that location and financial condition factors, and changing of location from Rawalpindi to Islamabad have a significant positive association with resident house price perception of 05 Marla houses, location and financial condition factors have a significant positive association with resident house price perception of 10 Marla houses, and location factor and changing of location from Rawalpindi to Islamabad have a significant positive association with resident house price perception of 01 Kanal houses. The study did not find any significant association between physical quality factor, concept factor, brand developer factor, and resident house price perceptions.