UNLEASHING CORPORATE POTENTIAL: HOW CSR DRIVES CORPORATE SOCIAL PERFORMANCE THROUGH GREEN INNOVATION

Abstract

Purpose: Investigation into the impact of CSR dimensions on corporate social performance mainly relied on resource-based views theory. The purpose of this research, is to examine the association between CSR dimensions and corporate social performance, particularly how green innovation mediates that relationship.
Design/methodology/approach: This study's data was gathered from 340 individuals who were working in private organization in Khyber Pakhtunkhwa. The data were collected utilized a survey technique, while data analysis was performed using regression analysis and mediation analysis conducted the SPSS V23 program.
Findings: CSR dimension has significant and positive association with corporate social performance. Green innovation serves as partial mediator between CSR dimension and corporate social performance.
Originality/value: This study contributes to the existing body of knowledge in the field and establishes the groundwork for future research by offering original empirical insights into the mediating role of green innovation between dimension of CSR and corporate social performance through the utilization of resource-based view theory.