A REVIEW OF THE FURNITURE DESIGN INDUSTRY IN PAKISTAN: CHALLENGES AND OPPORTUNITIES

Abstract

This research paper is focused on the topic of Pakistan’s exclusive furniture industry renowned in the world for its unique and fine carving style which dates back to pre-Mughal era and has evolved over time. The aim of this paper is to research the challenges and opportunities with regards to the current state of furniture design in Pakistan. The paper first outlines the current status of the furniture industry in Pakistan, emphasizing on how fragmented and dominant the small scale manufacturing units are. It will then examine the foremost regions in Pakistan, famous for furniture making as well the export potential of this industry. This research will look into the various obstacles that are faced by this industry that limits its potential such as the lack of modern technology, skilled and qualified labor, quality control as well as access to market. Limited scholarly literature regarding the furniture making regions, especially in the Sindh and Balochistan provinces, is also highlighted as a gap in research in development (Li & Wen, 2021). The paper goes on to delve into the sustainability aspect of the industry, looking at the life cycle assessment study done in Khyber Pakhtunkhwa province. The research underlines the need for greener production processes and industry-wide sustainability policies. Finally, the paper provides recommendations that can improve the potential of the furniture making industry. These will consist of addressing the issues of resource and infrastructure, the shift of traditional practice methods to more sustainable methods, investing in modern technology and trained labor as well as encouraging the research and development in furniture design, especially the lesser explored areas of Pakistan. By looking into all these issues and aspects, this paper aims to create better understanding of Pakistan’s furniture industry and thereby create a road map for increasing its competitiveness and growth potential in the global market.