THE IMPACT OF AI ON JOB SECURITY OF EMPLOYEES AND THE MODERATING ROLE OF JOB ENRICHMENT IN PAKISTAN

Abstract

Aim: The study examined the impact of artificial intelligence on job security in Pakistan’s industrial area with a focus on the moderating role of job enrichment.

Method: A quantitative research approach was employed using a survey questionnaire through which data was collected form 337 employees in Karachi industrial enterprises. The collected data was analysed using SmartPLS as the measurement model and the data was validated using Confirmatory Factor Analysis (CFA). A multicollinearity test was used to confirm the predictor variables' independence.

Results: The results indicated AI’s direct impact on job security showing positive influence (β = 0.669, p-value 0.000). Job enrichment further showed positive influence on job security (β = 0.235, p-value 0.000). However, no significant engagement effect was revealed between AI and job enrichment on job security.

Conclusion and implications: The study significantly contributed to the growing body of literature suggesting that AI can be force for positive change in the workplace. Organisations can enhance job security by investing AI initiatives and by providing adequate training of the employees for better understanding.