ESCAPISM, THE NEED FOR AFFECT AND TRANSPORTATION AS PREDICTORS OF BINGE WATCHING IN UNIVERSITY STUDENTS

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Ghania Atiq
Amber Baseer
Arooj Nazir

Abstract

The present study explored the factors that facilitate binge-watching behavior among young adults. Previous researches determined that escapism, need for affect and transportation can be considered as the predictors of binge-watching. To testify the existing literature on binge-watching and factors contributing to this behavior, 350 university students took part in a survey. Findings revealed that need for affect and transportation significantly predict binge-watching while escapism failed to predict binge-watching behavior due to non-significant results. Moreover, this study finds out that phenomenon of binge-watching has no significant impact on gender. Based on the findings, we propose that factors facilitating binge-watching i.e., need for affect and transportation can have adverse effects on students’ academic performance and mental well-being. Consequently, further researches need to adopt more holistic approach in investigating binge-watching and its effects.

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How to Cite
Ghania Atiq, Amber Baseer, & Arooj Nazir. (2024). ESCAPISM, THE NEED FOR AFFECT AND TRANSPORTATION AS PREDICTORS OF BINGE WATCHING IN UNIVERSITY STUDENTS. International Journal of Contemporary Issues in Social Sciences, 3(2), 1745–1758. Retrieved from https://ijciss.org/index.php/ijciss/article/view/885
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