IMPACTS OF DIGITAL TECHNOLOGY ON MEDIA MANAGEMENT PRACTICES

Abstract

This paper reviews and extends recent scholarly and popular to provide a broad overview of how information technology impacts organizational characteristics and outcomes. First of all, it’s based on a review of the literature, we describe two of the principal performance enhancing benefits of (IT). We discuss the role that IT plays in moderating the relationship between organizational characteristics including structure, size, learning, culture, media practices and interorganizational relationships and the most strategic outcomes, organizational efficiency and innovation. Throughout we discuss the limitations and possible negative consequences of the use of IT and close by considering several key areas future research. This study was to explore basically the role of information technology played in knowledge management strategies of teachers.