IMPACT OF GHRM ON EMPLOYEE GREEN SERVICE BEHAVIOR: THE MEDIATING ROLE OF GREEN PSYCHOLOGICAL CLIMATE

Abstract

This study aims to examine the relationship between green human resource management, green psychological climate, and employee green service behavior in the banking sector of Pakistan. Based on social identity theory, the study examines the impact of green human resource management on both in-role green service behavior and extra-role green service behavior, also explores the mediating role of green psychological climate. Data analysis was conducted by using SPSS and Smart PLS, results shows that green human resource management significantly influences both in-role green service behaviour and extra-role green service behaviour. Moreover, this study outlines the mediating effect of green psychological climate in the relationship between green human resource management and employee green service behaviour, highlighting the importance of encouraging a sustainable and supporting environmental climate within organizations for promoting environmentally responsible actions. This research has the theoretical and practical implications of environmentally responsible behaviors within the banking sector. The study suggests that banks can improve their green human resource practices by integrating environmental awareness activities, training programs, and sustainability performance criteria, ultimately promoting a culture of environmental responsibility and dynamic employee behavior towards sustainability objectives.