DO GREEN HR PRACTICES ENHANCE GREEN KNOWLEDGE SHARING AND PROACTIVE ENVIRONMENT IN THE SPORTSWEAR INDUSTRY

Abstract

In today's rapidly globalizing world, companies, particularly in the industrial sector, are under constant pressure to innovate and maintain a competitive edge. This study explores how Green Human Resource (HR) practices influence environmental performance within the sportswear industry, specifically in Sialkot, Pakistan. The research highlights that green HR practices, which encompass environmentally-friendly policies and employee engagement, are crucial for fostering both social and economic benefits. Data were collected from 155 employees across four major sportswear firms. The findings indicate that green HR practices significantly enhance environmental performance when mediated by proactive environments, green motivation, and green knowledge sharing. This study underscores the importance of integrating green HR practices to not only improve environmental outcomes but also boost organizational sustainability and employee well-being.