ANALYSIS OF THE EFFECTIVENESS OF ONLINE DIGITAL MEDIA ADVERTISING AS A STRATEGIC TOOL FOR BUILDING A BRAND SUSTAINABILITY

Abstract

Purpose: The reason for this examination is to assess the viability of online computerized media promoting as an essential device for developing brand value with regards to quick purchaser products (FMCGs) and administrations areas.
Aim: This study means to distinguish the effect of different advanced publicizing procedures on brand mindfulness, brand faithfulness, and generally speaking brand manageability inside the competitive market landscape.
Methodology: The examination takes on a quantitative methodology, using an organized poll to gather information from members. The review utilizes measurable investigation procedures, including relapse examination and ANOVA, to decide the connection between computerized media promoting endeavors and brand results.
Limitation: The review is restricted to a particular geological locale, Pakistan, and spotlights on the FMCGs and administrations areas, which might influence the generalizability of the discoveries to different enterprises and districts.
Research Technique: A survey based research procedure was utilized, disseminating polls by means of online stages to contact a wide crowd. The information were broke down utilizing SPSS programming to guarantee dependability and legitimacy of the outcomes
Sample Size and Population: The example size comprises of 123 respondents drawn from a populace of promoting experts, publicizing specialists, and shoppers in Pakistan who are effectively taken part in computerized media stages.