BIBLIOMETRIC ANALYSIS OF SERVICE QUALITY IN HIGHER EDUCATION INSTITUTIONS

Abstract

In the continually evolving realm of Higher Educations Institutions (HEIs), the pursuit for understanding and improving Service Quality (SERVQUAL) stands as a pivotal role. As institutions worldwide navigate diverse challenges and changing educational paradigms, the assessment of SERVQUAL becomes crucial for enhancing student experiences, institutional effectiveness, and global academic standing. This research embarks on a comprehensive exploration, spanning two decades and encompassing over 2,000 documents sourced from prominent journals and databases. The distribution of corresponding authors by country emphasizes the global collaboration in SERVQUAL research, with the United States, China, and the United Kingdom are leading. This comprehensive analysis provides a clear understanding of the bibliometric landscape of SERVQUAL in HEIs, offering valuable insights into the evolution of research, impactful sources, prolific authors, influential affiliations, and global research collaboration over the specified timeframe. Through meticulous bibliometric analysis and cutting-edge visualization tools, the study aims to unravel the intricate threads of SERVQUAL trends, identify influential sources and authors, and shed light on collaborative networks shaping the discourse. By delving into annual scientific production, citation patterns, and emerging thematic trends, this research seeks to contribute valuable insights to the ongoing dialogue on SERVQUAL in HEIs, offering a roadmap for informed decision-making and future research endeavors in this dynamic domain.