1.
Shaikh Muhammad Fakhre Alam Siddiqui, Maria Jabeen, Ashir Naeem Khan. THE EFFECT OF SENSORY MARKETING AND PERCIEVED VALUE ON CUSTOMER’S BEHAVIOURIAL INTENTION IN FAST FOOD RESTURANT WITH MEDIATING ROLE OF CUSTOMER SATISFACTION. IJCISS [Internet]. 2024 Mar. 15 [cited 2024 Dec. 4];3(1):1873-85. Available from: https://ijciss.org/index.php/ijciss/article/view/533