Zaighum Abbas, Prof. Dr. Adil Adnan, and Umair Ali. “UNVEILING THE MECHANISM OF POLITICAL MARKETING MIX ON VOTING INTENTION: THE MEDIATING EFFECT OF CANDIDATE BRAND ENGAGEMENT”. International Journal of Contemporary Issues in Social Sciences 2, no. 4 (December 23, 2023): 867–877. Accessed November 21, 2024. https://ijciss.org/index.php/ijciss/article/view/202.