Madiha Obaid, and Dr. Sara Rashid. “AI POWERED MARKETING: EXPLORING THE FACTORS RESPONSIBLE FOR AI ADOPTION AMONG GEN Z’S CONSUMERS IN PAKISTAN”. International Journal of Contemporary Issues in Social Sciences 3, no. 3 (July 30, 2024): 52–68. Accessed October 31, 2024. https://ijciss.org/index.php/ijciss/article/view/1139.