Ali Majid, and Dr. Muhammad Shoaib Farooq. “ASSESSING THE IMPACT OF GREEN MARKETING STRATEGIES ON ORGANIZATIONAL IDENTITY AND INNOVATION PERFORMANCE: A COMPREHENSIVE ANALYSIS”. International Journal of Contemporary Issues in Social Sciences, vol. 3, no. 2, Apr. 2024, pp. 745-58, https://ijciss.org/index.php/ijciss/article/view/698.