[1]
Sajjad Nawaz Khan, Aqsa Iqbal, Iftikhar Mehboob, Muhammad Umair Ashraf, Arslan Yaseen, and Muhammad Zahid Fazal, “THE INFLUENCE OF E-CRM AND CUSTOMER KNOWLEDGE SHARING CAPACITY ON MARKETING PERFORMANCE; THE MEDIATING ROLE OF PRODUCT INNOVATIVENESS DEVELOPMENT (SME’S)”, IJCISS, vol. 2, no. 3, pp. 321–328, Dec. 2023.