Asghar Ali (2023) “THE INFLUENCE OF BRAND COMMUNITY IDENTIFICATION AND REWARD ON BRAND LOYALTY: EXAMINING THE MEDIATING EFFECT OF CONSUMERS BRAND ENGAGEMENT IN VIRTUAL BRAND COMMUNITIES”, International Journal of Contemporary Issues in Social Sciences, 2(3), pp. 457–465. Available at: https://ijciss.org/index.php/ijciss/article/view/81 (Accessed: 22 December 2024).