Dr. Muhammad Ghazanfar Abbas (2023) “IMPACT OF BRAND AUTHENTICITY AND SOCIAL MEDIA ON CUSTOMER BEHAVIOUR. A CASE OF PAKISTAN’S FOOD MANUFACTURING INDUSTRY”, International Journal of Contemporary Issues in Social Sciences, 2(4), pp. 964–979. Available at: https://ijciss.org/index.php/ijciss/article/view/212 (Accessed: 24 November 2024).