Zaighum Abbas, Prof. Dr. Adil Adnan and Umair Ali (2023) “UNVEILING THE MECHANISM OF POLITICAL MARKETING MIX ON VOTING INTENTION: THE MEDIATING EFFECT OF CANDIDATE BRAND ENGAGEMENT”, International Journal of Contemporary Issues in Social Sciences, 2(4), pp. 867–877. Available at: https://ijciss.org/index.php/ijciss/article/view/202 (Accessed: 21 November 2024).