DR. MUHAMMAD GHAZANFAR ABBAS; DR. JAVED MIRAJ; PARVEZ AHMED SHAIKH; NASIR ALI. IMPACT OF BRAND AUTHENTICITY AND SOCIAL MEDIA ON CUSTOMER BEHAVIOUR. A CASE OF PAKISTAN’S FOOD MANUFACTURING INDUSTRY. International Journal of Contemporary Issues in Social Sciences, [S. l.], v. 2, n. 4, p. 964–979, 2023. Disponível em: https://ijciss.org/index.php/ijciss/article/view/212. Acesso em: 21 nov. 2024.