Asghar Ali, Atif Rahman, Shabi Ul Hassan, Zaheer Alam, Muqtadir Altaf. THE INFLUENCE OF BRAND COMMUNITY IDENTIFICATION AND REWARD ON BRAND LOYALTY: EXAMINING THE MEDIATING EFFECT OF CONSUMERS BRAND ENGAGEMENT IN VIRTUAL BRAND COMMUNITIES. IJCISS [Internet]. 2023 Dec. 2 [cited 2024 Sep. 16];2(3):457-65. Available from: http://ijciss.org/index.php/ijciss/article/view/81