Ali Majid, Dr. Muhammad Shoaib Farooq. ASSESSING THE IMPACT OF GREEN MARKETING STRATEGIES ON ORGANIZATIONAL IDENTITY AND INNOVATION PERFORMANCE: A COMPREHENSIVE ANALYSIS. IJCISS [Internet]. 2024 Apr. 26 [cited 2024 Sep. 8];3(2):745-58. Available from: http://ijciss.org/index.php/ijciss/article/view/698