Syeda Shawana Mahasan, Muhammad Farooq Akhtar. IMPACT OF GREEN MARKETING MIX STRATEGY ON ORGANIZATIONAL PERFORMANCE: MEDIATING ROLE OF CORPORATE IMAGE AND MODERATING ROLE OF FRUGAL INNOVATION. A STUDY OF MANUFACTURING SECTOR OF PAKISTAN. IJCISS [Internet]. 2024 Mar. 31 [cited 2024 Sep. 16];3(1):2363-72. Available from: http://ijciss.org/index.php/ijciss/article/view/623