Ramsha Ehsan, Dr. Sheikh Usman Yousaf, Dr. Bushra Usman. MEDIATING AND MODERATING EFFECTS IN SOCIAL MEDIA MARKETING: ENHANCING PURCHASE INTENTIONS THROUGH DIGITAL PLATFORMS. IJCISS [Internet]. 2024 Aug. 2 [cited 2024 Sep. 19];3(3):145-53. Available from: http://ijciss.org/index.php/ijciss/article/view/1149