Ali Majid, and Dr. Muhammad Shoaib Farooq. “ASSESSING THE IMPACT OF GREEN MARKETING STRATEGIES ON ORGANIZATIONAL IDENTITY AND INNOVATION PERFORMANCE: A COMPREHENSIVE ANALYSIS”. International Journal of Contemporary Issues in Social Sciences 3, no. 2 (April 26, 2024): 745–758. Accessed December 5, 2024. http://ijciss.org/index.php/ijciss/article/view/698.