Syeda Shawana Mahasan, and Muhammad Farooq Akhtar. “IMPACT OF GREEN MARKETING MIX STRATEGY ON ORGANIZATIONAL PERFORMANCE: MEDIATING ROLE OF CORPORATE IMAGE AND MODERATING ROLE OF FRUGAL INNOVATION. A STUDY OF MANUFACTURING SECTOR OF PAKISTAN”. International Journal of Contemporary Issues in Social Sciences 3, no. 1 (March 31, 2024): 2363–2372. Accessed September 16, 2024. http://ijciss.org/index.php/ijciss/article/view/623.