Ramsha Ehsan, Dr. Sheikh Usman Yousaf, and Dr. Bushra Usman. “MEDIATING AND MODERATING EFFECTS IN SOCIAL MEDIA MARKETING: ENHANCING PURCHASE INTENTIONS THROUGH DIGITAL PLATFORMS”. International Journal of Contemporary Issues in Social Sciences 3, no. 3 (August 2, 2024): 145–153. Accessed September 19, 2024. http://ijciss.org/index.php/ijciss/article/view/1149.