Sajjad Nawaz Khan (2023) “THE INFLUENCE OF E-CRM AND CUSTOMER KNOWLEDGE SHARING CAPACITY ON MARKETING PERFORMANCE; THE MEDIATING ROLE OF PRODUCT INNOVATIVENESS DEVELOPMENT (SME’S)”, International Journal of Contemporary Issues in Social Sciences, 2(3), pp. 321–328. Available at: http://ijciss.org/index.php/ijciss/article/view/67 (Accessed: 16 September 2024).