Syeda Shawana Mahasan and Muhammad Farooq Akhtar (2024) “IMPACT OF GREEN MARKETING MIX STRATEGY ON ORGANIZATIONAL PERFORMANCE: MEDIATING ROLE OF CORPORATE IMAGE AND MODERATING ROLE OF FRUGAL INNOVATION. A STUDY OF MANUFACTURING SECTOR OF PAKISTAN”, International Journal of Contemporary Issues in Social Sciences, 3(1), pp. 2363–2372. Available at: http://ijciss.org/index.php/ijciss/article/view/623 (Accessed: 16 September 2024).