Rajesh Kumar, Avinash Kumar, Sanjay Kumar, and Zulfiqar Ali Umrani. 2023. “INTEGRATING BUSINESS INTELLIGENCE AND BIG DATA ANALYTICS: A STRATEGIC APPROACH FOR ENHANCING ORGANIZATIONAL DECISION-MAKING”. International Journal of Contemporary Issues in Social Sciences 2 (3):304-8. http://ijciss.org/index.php/ijciss/article/view/64.