Zaighum Abbas, Prof. Dr. Adil Adnan, and Umair Ali. 2023. “UNVEILING THE MECHANISM OF POLITICAL MARKETING MIX ON VOTING INTENTION: THE MEDIATING EFFECT OF CANDIDATE BRAND ENGAGEMENT”. International Journal of Contemporary Issues in Social Sciences 2 (4):867-77. http://ijciss.org/index.php/ijciss/article/view/202.