ASGHAR ALI; ATIF RAHMAN; SHABI UL HASSAN; ZAHEER ALAM; MUQTADIR ALTAF. THE INFLUENCE OF BRAND COMMUNITY IDENTIFICATION AND REWARD ON BRAND LOYALTY: EXAMINING THE MEDIATING EFFECT OF CONSUMERS BRAND ENGAGEMENT IN VIRTUAL BRAND COMMUNITIES. International Journal of Contemporary Issues in Social Sciences, [S. l.], v. 2, n. 3, p. 457–465, 2023. Disponível em: http://ijciss.org/index.php/ijciss/article/view/81. Acesso em: 16 sep. 2024.