ALI MAJID; DR. MUHAMMAD SHOAIB FAROOQ. ASSESSING THE IMPACT OF GREEN MARKETING STRATEGIES ON ORGANIZATIONAL IDENTITY AND INNOVATION PERFORMANCE: A COMPREHENSIVE ANALYSIS. International Journal of Contemporary Issues in Social Sciences, [S. l.], v. 3, n. 2, p. 745–758, 2024. Disponível em: http://ijciss.org/index.php/ijciss/article/view/698. Acesso em: 8 sep. 2024.