RAMSHA EHSAN; DR. SHEIKH USMAN YOUSAF; DR. BUSHRA USMAN. MEDIATING AND MODERATING EFFECTS IN SOCIAL MEDIA MARKETING: ENHANCING PURCHASE INTENTIONS THROUGH DIGITAL PLATFORMS. International Journal of Contemporary Issues in Social Sciences, [S. l.], v. 3, n. 3, p. 145–153, 2024. Disponível em: http://ijciss.org/index.php/ijciss/article/view/1149. Acesso em: 19 sep. 2024.