MADIHA OBAID; DR. SARA RASHID. AI POWERED MARKETING: EXPLORING THE FACTORS RESPONSIBLE FOR AI ADOPTION AMONG GEN Z’S CONSUMERS IN PAKISTAN. International Journal of Contemporary Issues in Social Sciences, [S. l.], v. 3, n. 3, p. 52–68, 2024. Disponível em: http://ijciss.org/index.php/ijciss/article/view/1139. Acesso em: 19 sep. 2024.