ASMA SHAHZAD; DR. MUHAMMAD ASIM. THE DIGITAL ERA OF MARKETING AND TRANSFORMATION AND ITS IMPACT ON CONSUMER BUYING BEHAVIOR IN PAKISTAN: A STUDY OF CULTURAL DIFFERENCES AND OTHER FACTORS. International Journal of Contemporary Issues in Social Sciences, [S. l.], v. 3, n. 2, p. 3449–3465, 2024. Disponível em: http://ijciss.org/index.php/ijciss/article/view/1111. Acesso em: 16 sep. 2024.