PUBLICS’ PROSPECT AND THEIR LEVEL OF AWARENESS ABOUT ISLAMIC BANKING: A CASE OF JALALABAD CITY

Abstract

The overall history of banking in Afghanistan is around 91 years. The Islamic banking window was firstly opened in years 2007 and 2008. The first full pure Islamic banking serves provider come to action in April 14, 2018 in Kabul capital of Afghanistan. This paper was designed to assess the publics’ prospect and their level of awareness about Islamic banking the research has been conducted in Jalalabad city of Nangarhar province. The random sample of 384 respondents were considered for the study, the respondents were students, graduated, bachelor, masters and PHD holders. Through descriptive statistical tools the collected data was analyzed. The results shows that the 22% of respondents are aware of Islamic banking and knows about its products and services, while 43.7% of respondents don’t know about Islamic banking and are unfamiliar about Islamic banking and its products and services, 51.1% of the respondents not practicing in Islamic banking transactions, 44.6% of respondents believes that Islamic banking is based on Islamic Shari’ah and law, 33.7 % of respondents were neutral about the lunching of outreach and marketing campaign in regard to awareness level of Islamic banks, 41.4 % of respondents believes that Islamic banks support small business. Beside these, according to variance analysis the demographic features of respondents (Age, Education and Job) had positive impact on the general awareness level of the respondents about Islamic banking. The respondents with the higher age were more aware of Islamic banking than the youngsters. The mean value of masters was higher than Bachelor. The mean value of Job holders was higher than profession.