ROLE OF SOCIAL MEDIA IN POLITICAL AWARENESS AMONG UNIVERSITY STUDENTS A CASE STUDY OF NAROWAL

Abstract

The current study looked into how youngster’s use of social media has influenced their political awareness. In August 2022, a survey of college students was carried out. The results of this survey showed that a significant portion of the respondents engaged in political activity on social media. Current research work collected survey research from 150 students of various universities located in Narowal by using simple random sampling techniques among the population of Narowal. The extent to which respondents participated in political campaigns and were persuaded to cast ballots in upcoming elections was highly correlated with their engagement in debate of national concerns. Only a small percentage of respondents engaged in conventional political activity. This result highlighted the need to increase youth involvement in institutional politics in order to foster civic minds. In the study, three hypotheses were developed, the first to determine the connection between the variables. The second and third hypotheses are used to determine the prediction and the difference, respectively. I created the SPSS software, which is used to evaluate data, in accordance with hypotheses and the requirements of the research technique. Calculating the mean, standard deviation, and frequencies of variables is done using descriptive statistics. This study will have effects on social media, political awareness, research, and the formulation of public policy. This will enable us to offer recommendations for various political movements among young people. The results of this study may also be used to support future qualitative research employing a sizable sample.