RELATING REMOTE WORKING FACILITIES WITH SUSTAINABLE WORK-LIFE BALANCE: A CONCEPTUAL MODEL WITH EVIDENCE FROM FEMALE-OWNED STARTUPS FROM PAKISTAN

Abstract

This is one of the unique studies concerning the developing sides of the world. The study aims to explore the effect of remote working amid the outbreak of COVID-19 on sustainable work-life balance. Previously most of the work has been conducted concerning work-from-home facilities on employee morale and well-being etc. However, in post-COVID-19 it is imperative to understand the impact of remote working on employee well-being. Therefore, a new idea has been developed by combining indications, theoretical frameworks, and gaps from prior research work. Data for this study was collected through non-probability sampling and the sample size was 150 respondents. Analysis has been made through structural equation modeling through SMART-PLS, which reflected that remote working has a definite association with work-life balance.