NEXUS BETWEEN SOCIAL MEDIA AND POSITIVE YOUTH DEVELOPMENT: A CASE STUDY OF TWIN CITIES, PAKISTAN

Abstract

Many youth-related organizations have concentrated their efforts on offering high-quality chances to encourage early participation in civic engagements to develop youngsters to become responsible and active citizens with upstanding ideals. Many organizations use social media actively to achieve their objectives in the most efficient way possible. Social media has the power to connect with young people, communicate with them, and ultimately support their positive development. Given how popular social media is among young people, it's imperative to know how to use it as a tool for youth development. Building on young people's strengths and abilities to support their growth and general well-being is the main goal of positive youth development. In this modern age where digital platforms are an integral part of students' daily lives, it is imperative to understand how they impact youth development. The objective of this study is to check the relationship between social media and positive youth development in Rawalpindi/Punjab, Islamabad. The study examines the relationship between social media use and several favorable aspects of youth development, including academic achievement, social connectedness, and personal growth. The primary objective of this study is to comprehend the relationship between Social media and positive development in public universities. The results indicated that (r = 0.753, P = 0.000**) two-tailed, which indicates that the results are statistically significant. The findings will be used to design targeted plans and initiatives that support the overall positive youth development of young people in context of social media usage.