THE ROLE OF UNESCO WORLD HERITAGE SITES IN PROMOTING SUSTAINABLE TOURISM

Abstract

Sustainable tourism has gained prominence in recent years as a crucial approach to balancing economic growth with the preservation of cultural and natural resources. This research explores the pivotal role of UNESCO World Heritage Sites in promoting sustainable tourism, analyzing their contributions, challenges, and opportunities. Through a comprehensive review of literature and case studies, the study reveals that UNESCO sites, recognized globally for their cultural and natural significance, have become vital in fostering responsible tourism practices that protect heritage while benefiting local communities. However, these sites face significant challenges, including over-tourism, environmental degradation, inadequate funding, and the commercialization of cultural heritage. The study identifies strategic management plans, community involvement, technological innovations, and international collaborations as key opportunities to enhance sustainable tourism at these sites. The findings highlight the need for continued efforts to implement sustainable tourism practices that preserve the integrity of UNESCO World Heritage Sites while maximizing their socio-economic benefits.