THE INFLUENCE OF CSR PERCEPTION ON EMPLOYEE ORGANIZATIONAL SUPPORT AND TURNOVER INTENTION EXAMINING THE MEDIATING ROLE OF ORGANIZATIONAL IDENTIFICATION

Abstract

The augmented numbers of corporate scandals in organizations in the recent past and societal concerns over the corporate actions have sparked interest from practitioners’ as well academic researchers in corporate social responsibility. Most of the large organizations incorporate CSR as a core strategic component and because of this reason it has received substantial attention from researchers. Studies on macro-CSR are manifold; however, micro-CSR or employees’ perception of organizational engagement in CSR received a very little attention from researchers. Employees’ CSR perception looks at how employee perceives the CSR initiatives of organization and thus, how it affects employee behaviors and attitudes. The goal of this study is to go deeper into the concept of CSR perception and its relationship to various employee outcomes. For this purpose, this study looks into the link between employee perceptions of CSR and important employee outcomes (i.e., willingness to support organization (WSO) and turnover intention). Further, to understand that how and why CSR perception can affect employee outcomes, this study aims to explore underlying mechanism to provide additional comprehension. So, for this purpose this study examined organizational identification as possible mediator. This study proposed that CSR perception effect on employee outcomes is through organizational identification. Data were collected from those firms in Pakistan that mention CSR as the company core component. Data were analyzed through bootstrapping procedure using process macro in SPSS. According to the findings, a positive relationship exists between CSR perception and WSO and negatively with the employee’s turnover intention. Furthermore, the results indicated that the link between the perceived CSR with WSO & turnover intention was via organizational identification. In last, this study discussed the study theoretical and managerial implications for the organizations in detail.