LINGUISTIC MANIPULATION AS A TOOL FOR IDEOLOGICAL AND HEGEMONIC MANIPULATION IN ANIMAL FARM

Abstract

The article with its relevance to Norman Fairclough's Three Dimensional Model of Critical Discourse Analysis (CDA hereafter) serving as credible account in discursive events, explores manipulation of ideology and hegemony in Orwell’s Animal Farm (1945) via examination of linguistic choices which induce the characters to insert new ideology and gain hegemony. Linguistics choices with certain manoeuvres with particular ideology are conveyed to arouse a drastic change and compliance in the participants. Therefore, a character begins to see his/her prior ideology as a false one and instinctively adopts the new one. Similarly, a ruling class tries to achieve hegemony by seeking refuge in an unfair act so that it may earn a certain motive of dominance. Old Major, Squealer, and Napoleon using certain linguistic assumptions exploit the fellow animals for personal gains in terms of ideology and hegemony simultaneously. The study would lend a hand to the scholars of applied linguistics and social sciences in understanding the nature of language.