THE ROLE OF CULTURAL NORMS IN SHAPING PHYSICAL LITERACY AMONG PAKISTANI SCHOOL GIRLS

Abstract

The whole purpose of this study was to investigate into physical literacy level of the Pakistani school girls and to explore the impact of cultural norms affecting physical literacy. The study targeted the enrolled schoolgirls of class 9th and 10th from public, private and religious institutes of province of Punjab, Pakistan. Multistage sampling technique to select appropriate sample was used. 416 schoolgirls from public, private and religious institutions were selected for this quantitative study. A self-developed validated questionnaire, consisting of 18 items, was used to collect data. The result revealed that the level of physical literacy among schoolgirls was low. Moreover, cultural norms have a significant effect on physical literacy of the schoolgirls. The results also indicated that cultural norms were affecting physical literacy adversely and were causing hurdles in enhancing and flourishing in the prevalence of physical literacy among Pakistani schoolgirls.